The share cards expand to group Blends, as well. Fans can share the cards on Instagram, Facebook, Snapchat, and Twitter. In addition to receiving a curated playlist, Blending with any of the included artists will provide users with a share card showing their taste-match scores and the songs they have in common. Though BTS was on board from the start, it took longer than fans anticipated for Blend implementation to expand to include them. Now users can Blend with K-Pop superstars BTS, Stray Kids, ENHYPEN, TOMORROW X TOGETHER, NMIXX, and AB6IX. Earlier this year, Spotify announced updates to Blend, including allowing up to 10 people to contribute to one Blend playlist and the option to Blend with favorite artists such as Megan Thee Stallion, Charli XCX, Diplo, and Kacey Musgraves. Last year, Spotify introduced its Blend feature, enabling two Spotify users to combine their musical tastes into a curated playlist. Using Blend with an artist creates a curated playlist combining their favorite songs with yours. As of May 2022, the playlist has more than 3.9 million followers with the USA, Indonesia, and the Philippines leading as the countries that stream the playlist most.Īs K-Pop is more than a music genre but also serves as a cultural hub for fandoms, stars, fashion moments, and more, “K-Pop ON! Track” provides fans with a playground to immerse themselves in the K-Pop universe.Photo Credit: Dispatch / CC by 3.0 Spotify’s Blend is expanding to include K-Pop groups, featuring BTS, Stray Kids, ENHYPEN, and more. Spotify’s flagship playlist, K-Pop ON! (온), amassed billions of streams since its first launch in 2014.
The launch is in response to the momentous streams of K-Pop tracks globally on their platform. Spotify Expands Blend With Two New Features - Providing Another Way For Users To Connect Through Music.Overall, the project is a celebration of the music and fans at the forefront of the booming genre. Everything from guides to K-Pop terminology, tutorials to create a Spotify Blend playlist to BTS, an artist-featured series called “We Stan”, to interviews with K-Pop music experts is available. Spotify’s new site is curated to complement the streaming experience, delivering crafted content to bring fans more deeply into the K-Pop sphere.
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